If Not Now, Then When?
Led the concept development and experiential direction for a series of culturally resonant dinners with Joe Kay for his debut album — If Not Now, Then When? — as well as an anniversary celebration for Soulection across three of our Cities Without Houses communities across the U.S.
These experiences were designed to reflect the ethos of the communities they honored — combining intentional spatial design, curated music, locally sourced menus, and narrative cohesion to cultivate connection, creativity, and presence. By treating each dinner as a cultural moment rather than a typical event, we created gatherings that felt intimate, impactful, and unmistakably rooted in the worlds of music, art, and community.
See the feature on his feed here.
An Evening with Joe Kay
Services
Experiential concepting & creative direction
Narrative development & guest experience design
Multi-city event rollout strategy
Talent & partner coordination
Venue sourcing & spatial strategy
Vendor curation & production management
Budget oversight & onsite execution
